Marketing Campaign Management

OpenSuite™ Marketing helps organizations track, manage and improve campaign effectiveness by enhancing the quantity and quality of leads in the sales pipeline. By combining best-of-breed open source software components with best practice marketing consulting and technology services, OpenSuite™ Marketing delivers a comprehensive set of capabilities at a lower total-cost-of-ownership.

OpenSuite™ Marketing integrates advanced, flexible document management tools, customer relationship management software, business intelligence, content management and portal technology to deliver a full set of custom marketing capabilities.

Value-add:

• Maximize demand generation through effective call-to-action strategies
• Design targeted email marketing campaigns to increase response rates
• Capture and segment leads based on predetermined customer attributes
• Standardize branding across departments, groups and divisions.
• Control all versioning, approvals and workflow of all marketing documentation
  
• Search marketing document's database based on Meta data
• Measure the success of each campaign then analyze effectiveness
• Analyze customer purchasing behaviors across various segments
• Automate marketing campaigns based on online transaction behavior
• Measure campaign effectiveness for online purchases
  
• Track campaigns across multiple customer segments

To obtain a free analysis or more information, call us at +1-973-597-1000 or complete this short online form.